How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Boekdetails

Formaat: Hardback
Uitgever: Oxford University Press Australia
Imprint: OUP Australia and New Zealand
Auteur: Jenni Romaniuk (Research Professor and Associate Director, Research Professor and Associate Director, Ehrenberg Bass Institute) || Bryon Sharp (Director, Director, Ehrenberg Bass Institute), OUP Australia and New Zealand, Oxford University Press Australia
ISBN-13: 9780190330026
Verschijningsdatum: 2021-09-20
Editie: 2nd Revised edition
Afmetingen: 162 mm × 235 mm × 18 mm
Gewicht: 525 g
Land van herkomst: GB