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Dieses Buch liefert die Grundlagen für eine professionelle Führung von Handelsmarken und diskutiert strategische und operative Aspekte. Marko Schwertfeger erläutert, wie Handelsunternehmen mit Handelsmarken ein Alleinstellungsmerkmal im Wettbewerb erlangen und gleichzeitig die Gewinnmarge erhöhen können.

Book details

Format
paperback
Publisher
Springer Gabler
Imprint
Springer Gabler
Author
Schwertfeger, Marko, Springer Gabler, Springer Gabler
ISBN-13
9783658090524
Publication date
2016-11-24T00:00:01Z
Pages
156
Language
german
Edition
1. Aufl. 2017
Dimensions
9 mm × 240 mm × 168 mm
Weight
280 g
Country of origin
NL

paperback

Handelsmarkenmanagement: Grundlagen – Strategien – Umsetzung

door Schwertfeger, Marko

€ 49,71
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