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If the Net constitutes a market for ideas, what's missing is an effective method of marketing those ideas undistorted by hype. "Gonzo Marketing" provides a framework for understanding this change and a set of counter-intuitive but highly pragmatic approaches to working with the new marketplace.

Boekdetails

Serie: Winning Through Worst Practices
Ondertitel: Winning Through Worst Practices
Formaat: paperback
Uitgever: Basic Books
Imprint: Perseus Books
Auteur: Locke, Christopher, Perseus Books, Basic Books
ISBN-13: 9780738207698
Verschijningsdatum: 2002-10-17T00:00:01Z
Pagina's: 256
Taal: english
Editie: Revised
Afmetingen: 15 mm × 229 mm × 152 mm
Gewicht: 354 g
Land van herkomst: US

paperback

Gonzo Marketing: Winning Through Worst Practices

door Locke, Christopher

€ 29,57

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