It is no longer accurate to refer to Generation Y as one collective demographic. The Millennials born after 1990 are a whole new batch of students. We call them Generation iY because their life is dominated by the iPhone, the iPod, iTunes, etc. They've been identified as the Digital Generation, Mosaics, Techies, Millennials and Screenagers. They are the talk of Human Resource professionals and newspaper journalists, they are the prize of their parents, and they are the market share every retailer covets. They are the kids born between 1990 and 2002 and are part of the largest generation in our history. The older you are, the more you'll feel like an immigrant among natives with this new generation. They've shifted from our Gutenberg era into their own Google era. Their bias is for action and interaction. We have the privilege of shaping their future.This book is great for parents, coaches, educators, youth workers, employers, and those leading today's students and young adults.Research-based and solution-based, Dr. Tim Elmore's book outlines practical strategies to:Guide unprepared adolescents and at-risk kids to productive adulthoodCorrect crippling parenting stylesRepair damage from (unintentional) lies we've told kidsGuide them toward real success instead of superficial "self-esteem"Adopt education strategies that engage (instead of bore) an "I" generationPull youth out of their "digital" world into the real worldEmploy their strengths and work with their weaknesses on the jobEquip Generation iY to lead us into the futureUnderstand the generation following Millennials: Generation ZTopics include:Amending the lies we have told Generation iYPredictions for Generation iY in the workplaceWhat we can expect from Generation iY worldwideHelping Generation iY find their futureEPIC ideas for educating iY kidsUnleashing their leadership potential