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Would-be and established writers or journalists can learn about this lucrative and fascinating line of work and how to break into it. The author covers markets, briefings, style techniques, concepts and campaign developments as well as the practical aspects of freelance work.

This book unlocks one of the great secrets about copywriting by revealing the vast range of opportunities that exist outside the world of TV advertising. The author shows how good writers are always in demand by companies and their agencies to tackle the mountain of brochures, mailers, letters and PR material they need to saty in business. With the help of this book, would-be writers, as well as establihsed writers and journalists, can learn more about this lucrative line of work and how to break into it. The author covers markets, briefings, style techniques, concepts and campaign development as well as practical aspects of freelance work such as handling invoices and organising your workload.

Boekdetails

Serie
Writing Handbooks
Ondertitel
Writing Handbooks
Formaat
Paperback / softback
Uitgever
Bloomsbury Publishing PLC
Imprint
A & C Black Publishers Ltd
Auteur
Diana Wimbs, A & C Black Publishers Ltd, Bloomsbury Publishing PLC
ISBN-13
9780713648225
Verschijningsdatum
1999-08-31
Afmetingen
135 mm × 216 mm
Gewicht
236 g
Land van herkomst
US

Paperback / softback

Freelance Copywriting

door Diana Wimbs

€ 36,39
Op voorraad14 werkdagen
Gratis verzending30 dagen bedenktijd
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