For courses in Introduction to Financial Accounting. This package includes MyAccountingLab(R). Understanding financial accounting as the language of business Once students see that accounting is the language of business, they are on their way to academic and professional success. Financial Accounting, Third Edition translates the essentials of accounting to students so they understand why and when financially sound decisions are made in business today. This program will provide a better teaching and learning experience-for you and your students. It will help: *Create a clear learning path with strong pedagogy: Students are able to acquire, understand, and retain important information by completing exercises, learning key terms, participating in discussion questions, following critical thinking activities and more. *Present fundamental accounting principles by using current real-world examples: Up-to-date information prepares students for working in their field. *Illustrate tough concepts using visuals: The text presents the connection between accounting equations and big picture concepts by using striking visuals. *Personalize learning: MyAccountingLab provides instructors with a rich and flexible set of course materials, along with course-management tools that make it easy to deliver all or a portion of your course online. This package includes MyAccountingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyAccountingLab is not a self-paced technology and should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.