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About this product

Help your students engage with the principles of marketing.

Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for undergraduate studies. With a range of updated features, this edition marries traditional marketing techniques and theories with modern perspectives.

Book details

Format: paperback
Publisher: Pearson Education
Imprint: Pearson Education Limited
Author: Blythe, Jim, Pearson Education Limited, Pearson Education
ISBN-13: 9781292244105
Publication date: 2019-04-11T00:00:01Z
Pages: 384
Language: english
Edition: 7 ed
Dimensions: 23 mm × 265 mm × 195 mm
Weight: 836 g
Country of origin: US

paperback

Essentials of Marketing

door Blythe, Jim

€ 37,80

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