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eSport-Sponsoring: Erfolgsfaktoren – Herausforderungen – Potenziale | Myboeken

Home/Producten/eSport-Sponsoring: Erfolgsfaktoren – Herausforderungen – Potenziale

Beschrijving

Over dit product

eSport elektrisiert Zuschauer und Sponsoren weltweit und ist längst Bestandteil der Aufmerksamkeitsökonomie. Dieses essential befasst sich mit der Faszination des elektronischen Sports und der Frage, inwiefern eSport-Sponsoring neue Potentiale im Sportsponsoring bietet.

Boekdetails

Serie: essentials
Ondertitel: essentials
Formaat: Paperback / softback
Uitgever

Springer Fachmedien Wiesbaden

Imprint

Springer Gabler

Auteur

Yorck von Borcke || Nicole Konnowski, Springer Gabler, Springer Fachmedien Wiesbaden

ISBN-13

9783658337469

Verschijningsdatum

2021-05-25

Taal

German

Editie

1. Aufl. 2021

Afmetingen

148 mm × 210 mm

Land van herkomst

NL

Paperback / softback

eSport-Sponsoring: Erfolgsfaktoren – Herausforderungen – Potenziale

door Yorck von Borcke || Nicole Konnowski

€ 35,51

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