Home/Producten/Erfolgsfaktor Markt: Kundenorientierte Produktinnovation

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Über Erfolg oder Mißerfolg neuer Produkte entscheidet der Markt! Darüber hinaus stellt es den Lead-User-Ansatz vor, der davon ausgeht, daß nur einzelne zukunftsorientierte Unternehmen entscheidenden Anteil an der Produktentwicklung haben.

Über Erfolg oder Mißerfolg neuer Produkte entscheidet der Markt! Deshalb sollten die Produktentwickler über genaue Kenntnisse der Kundenprobleme verfügen. Das Buch gibt hierzu Hinweise und liefert umfassende Informationen über Merkmale erfolgreicher und gescheiterter Produkte. Darüber hinaus stellt es den Lead-User-Ansatz vor, der davon ausgeht, daß nur einzelne zukunftsorientierte Unternehmen entscheidenden Anteil an der Produktentwicklung haben.

Boekdetails

Serie
Innovations- und Technologiemanagement
Ondertitel
Innovations- und Technologiemanagement
Formaat
Paperback / softback
Uitgever
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Auteur
Elko J. Kleinschmidt || Horst Geschka || R.G. Cooper, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN-13
9783642786884
Verschijningsdatum
2011-12-08
Taal
German
Editie
Softcover reprint of the original 1st ed. 1996
Afmetingen
155 mm × 235 mm
Land van herkomst
NL

Paperback / softback

Erfolgsfaktor Markt: Kundenorientierte Produktinnovation

door Elko J. Kleinschmidt || Horst Geschka || R.G. Cooper

€ 85,87
Op voorraad7-8 werkdagen
Gratis verzending30 dagen bedenktijd
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