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A comprehensive textbook that provides a fundamental framework for understanding the theory, processes and practice of entrepreneurship. Entrepreneurship: Managing New Ventures captures the concepts and insights that would equip aspiring and working entrepreneurs with necessary expertise required for starting and running their ventures. The author strikes a balance between theory and practice while being as concise and lucid in approach as possible. The book includes more than hundred real-life examples of start-ups from India. It discusses all aspects of starting a venture— including but not limited to idea generation, market validation, team building, fundraising, product marketing and customer out-reach and engagement.

This textbook will be useful to MBA students, executive education participants and readers interested in entrepreneurship.

Boekdetails

Formaat
Paperback / softback
Uitgever
SAGE Publications India Pvt Ltd
Imprint
SAGE Publications India Pvt Ltd
Auteur
Safal Batra, SAGE Publications India Pvt Ltd, SAGE Publications India Pvt Ltd
ISBN-13
9789354792014
Verschijningsdatum
2022-08-01
Afmetingen
184 mm × 241 mm
Gewicht
260 g
Land van herkomst
US

Paperback / softback

Entrepreneurship: Managing New Ventures

door Safal Batra

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