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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Boekdetails

Formaat: hardcover
Uitgever: Palgrave Macmillan
Imprint: Palgrave Macmillan
Auteur: Ingwer, M., Palgrave Macmillan, Palgrave Macmillan

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers | Myboeken

ISBN-13

9780230340275

Verschijningsdatum

2012-07-16T00:00:01Z

Pagina's

249

Taal

english

Editie

2012

Afmetingen

160 mm × 25 mm × 236 mm

Gewicht

581 g

Land van herkomst

US

hardcover

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

door Ingwer, M.

€ 66,38

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