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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

Boekdetails

Formaat
Hardback
Uitgever
Palgrave Macmillan
Imprint
Palgrave Macmillan
Auteur
M. Ingwer, Palgrave Macmillan, Palgrave Macmillan
ISBN-13
9780230340275
Verschijningsdatum
2012-07-16
Afmetingen
155 mm × 235 mm
Land van herkomst
US

Hardback

Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

door M. Ingwer

€ 66,38
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