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For one semester MBA Managerial Economics courses

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.

Boekdetails

Formaat
Paperback / softback
Uitgever
Pearson Education Limited
Imprint
Pearson Education Limited
Auteur
Paul Farnham, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292060095
Verschijningsdatum
2014-10-13
Editie
3rd edition
Afmetingen
216 mm × 276 mm × 21 mm
Gewicht
1164 g
Land van herkomst
US

Paperback / softback

Economics for Managers, Global Edition

door Paul Farnham

€ 59,39
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