Ethnography must be seen as a full theoretical system, not just as a method. In this book, a range of authors are examined, whose work was either instrumental in creating this theoretical system, or might productively be used in developing it further. Authors discussed include Hymes, Scollon, Kress, Bourdieu, Bakhtin and Lefebvre.

This book persuasively argues the case that ethnography must be viewed as a full theoretical system, rather than just as a research method. Blommaert traces the influence of his reading of classic works about ethnography on his thinking, and discusses a range of authors who have influenced the development of a theoretical system of ethnography, or whose work might be productively used to develop it further. Authors examined include Hymes, Scollon, Kress, Bourdieu, Bakhtin and Lefebvre. This book will be required reading for students and scholars involved in ethnographic research, or those interested in the theory of ethnography.