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How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.

Boekdetails

Formaat
paperback
Uitgever
Wiley
Imprint
John Wiley & Sons Inc
Auteur
MacIntosh, Julie, John Wiley & Sons Inc, Wiley
ISBN-13
9781118157022
Verschijningsdatum
2011-10-17T00:00:01Z
Pagina's
432
Taal
english
Editie
1
Afmetingen
25 mm × 229 mm × 152 mm
Gewicht
1050 g
Land van herkomst
US

paperback

Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon

door MacIntosh, Julie

€ 22,30
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