Beschrijving
In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions.
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M. Garand
€ 20,70

Danièle Bott
€ 32,40

Hachisu, Nancy Singleton
€ 40,50

Jean-Michel Guesdon || Philippe Margotin
€ 40,50

Collins Maps
€ 34,20

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€ 20,70

DK || Chris Packham
€ 28,80

Sarah J. Maas
€ 18,00

Newey, Adrian
€ 32,88

DK || Chris Packham
€ 33,10
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