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Thomas Hofmann untersucht die Bedeutung des Preises sowie weiterer Einflussfaktoren auf die wahrgenommene Qualität am Beispiel von verschiedenen Produkten und in drei Kulturen. Es zeigt sich, dass Preise über die betrachteten Produkte und Kulturen hinweg als Qualitätsindikatoren herangezogen werden. Im Gegensatz dazu ist die Bedeutung z.B.

Boekdetails

Formaat
paperback
Uitgever
Springer Gabler
Imprint
Springer Gabler
Auteur
Hofmann, Thomas, Springer Gabler, Springer Gabler
ISBN-13
9783834940803
Verschijningsdatum
2012-11-28T00:00:01Z
Pagina's
320
Taal
german
Editie
2013
Afmetingen
19 mm × 210 mm × 148 mm
Gewicht
381 g
Land van herkomst
DE

paperback

Das Konzept der Preisorientierten Qualitätsbeurteilung: Eine Produkt- und Kulturübergreifende Kausalanalytische Betrachtung (German Edition)

door Hofmann, Thomas

€ 117,34
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