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Formaat: Hardback
Uitgever: HarperCollins Publishers Inc
Imprint: Harper Business
Auteur: Geoffrey A. Moore || Regis A. McKenna, Harper Business, HarperCollins Publishers Inc
ISBN-13: 9780887305191
Verschijningsdatum: 1991-11-01
Afmetingen: 155 mm × 235 mm
Gewicht: 540 g

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Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers

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