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Die Umsetzung des Customer Relationship Management bedeutet neue Anforderungen an Marketing, Vertrieb und Service. Die vorgestellten Techniken und Dokumente helfen, Einführungsprojekte zum CMR sicher und mit angemessenen Kosten durchzuführen.

Kundenorientierung ist entscheidend für den Unternehmenserfolg. Die Umsetzung des Customer Relationship Management bedeutet neue Anforderungen an Marketing, Vertrieb und Service. Um das Erfolgspotenzial aus dem CMR zu realisieren, ist eine systematische Einführung notwendig. Handlungsempfehlungen dazu liefert der hier beschriebene Methodenvorschlag zur Einführung von CRM auf allen Ebenen des Business Engineerings. Die vorgestellten Techniken und Dokumente helfen, Einführungsprojekte zum CMR sicher und mit angemessenen Kosten durchzuführen.

Boekdetails

Formaat
Paperback / softback
Uitgever
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Auteur
Jens Schulze, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN-13
9783642627989
Verschijningsdatum
2012-11-05
Taal
German
Editie
Softcover reprint of the original 1st ed. 2002
Afmetingen
155 mm × 235 mm
Land van herkomst
NL

Paperback / softback

CRM erfolgreich einführen

door Jens Schulze

€ 85,87
Op voorraad18-21 werkdagen
Gratis verzending30 dagen bedenktijd
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