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Die Umsetzung des Customer Relationship Management bedeutet neue Anforderungen an Marketing, Vertrieb und Service. Die vorgestellten Techniken und Dokumente helfen, Einführungsprojekte zum CMR sicher und mit angemessenen Kosten durchzuführen.

Kundenorientierung ist entscheidend für den Unternehmenserfolg. Die Umsetzung des Customer Relationship Management bedeutet neue Anforderungen an Marketing, Vertrieb und Service. Um das Erfolgspotenzial aus dem CMR zu realisieren, ist eine systematische Einführung notwendig. Handlungsempfehlungen dazu liefert der hier beschriebene Methodenvorschlag zur Einführung von CRM auf allen Ebenen des Business Engineerings. Die vorgestellten Techniken und Dokumente helfen, Einführungsprojekte zum CMR sicher und mit angemessenen Kosten durchzuführen.

Boekdetails

Formaat
Hardback
Uitgever
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Auteur
Jens Schulze, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN-13
9783540432920
Verschijningsdatum
2002-06-12
Taal
German
Editie
2002 ed.
Afmetingen
155 mm × 235 mm
Land van herkomst
DE

Hardback

CRM erfolgreich einführen

door Jens Schulze

€ 117,34
Op voorraad18-21 werkdagen
Gratis verzending30 dagen bedenktijd
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