The games, film and music industries in particular show an increased need for good buisness development advice in the wake of the global financial cirses and the rise of a new digital economy. Creative professionals are now finding themselves forced to operate independently, with no clear guide to business development in these industries. This book provides that guide, structured like the kind of tutorial this industry is used to following when learning new creative tools and techniques.

It will leverage the author’s results of consulting indie and small-mid scale developers and through leading incubator programs.

While creative readers will find the material easier to accept and adapt than the traditional MBA-style business book, the action steps and To-Do lists of each chapter are completely business focused. For example, in the "Paid Practice" chapter you will find a step-by-step method of securing contract work with small to medium businesses that provides both the opportunity to develop industry credentials as well as build financial, social and creative capital before taking the leap to launch a business. This ste-by-step method was generated while the author did business development for Microsoft that helped the author to land 7-11, Boeing and the Australian Department of Defense as clients.