Corporate Reputation, Brand and Communication

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

More about Corporate

About this product

Book details

You might also like

Berserk Deluxe Volume 1

Throne of Glass Box Set (Paperback): The complete series in paperback from the author of ACOTAR

Vagabond (VIZBIG Edition), Vol. 2: Enlightenment: Volume 2

The Hobbit and the Lord of the Rings

Stormlight Archive MM Boxed Set I, Books 1-3: The Way of Kings, Words of Radiance, Oathbringer

George R. R. Martin's A Game of Thrones Leather-Cloth Boxed Set (Song of Ice andFire Series): A Game of Thrones, A Clash of Kings, A Storm of Swords, A Feast for Crows, and ADance with Dragons

Invincible Compendium Volume 1

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude

Mistborn Trilogy Boxed Set: Mistborn, The Well of Ascension, The Hero of Ages

The Lord of the Rings Deluxe Illustrated by the Author: Special Edition