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Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Boekdetails

Formaat
Paperback / softback
Uitgever
Pearson Education Limited
Imprint
Pearson Education Limited
Auteur
Stuart Roper || Chris Fill, Pearson Education Limited, Pearson Education Limited
ISBN-13
9780273727590
Verschijningsdatum
2012-02-16
Afmetingen
195 mm × 263 mm × 16 mm
Gewicht
834 g
Land van herkomst
US

Paperback / softback

Corporate Reputation, Brand and Communication

door Stuart Roper || Chris Fill

€ 51,29
Op voorraadBesteld vóór 14:00, dezelfde werkdag verzonden
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