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About this product

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Book details

Format
Paperback
Author
Paul A Argenti || Paul Argentini || Argenti Paul
ISBN-13
9780071326155
Publication date
01 december 2012
Language
Engels
Edition
6

Paperback

Corporate Communication (Int'l Ed)International Edition

door Paul A Argenti || Paul Argentini || Argenti Paul

€ 18,00
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