This volume applies a consumption approach to the study of ethnicity and nationalism in Asia. Contributors from different disciplines examine the consumption of minority and national cultures by looking at different forms of consumption, including a national lottery, museums and popular song.

This volume applies a consumption approach to the study of ethnicity and nationalism, thereby challenging the usual "top down" approach to nation-formation. Contributors from a variety of disciplines examine the on-going consumption of minority and national cultures by looking at different forms of consumption, including a national lottery, theme parks, museums, cross-cultural handbooks, popular song, and audio-visual media. Chapters span diverse parts of Asia - from Korea, Japan and China to Malaysia and Sri Lanka.