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For courses in Strategic Management and Business Policy.

Utilise a strategic management model to learn and apply key concepts

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on global strategy.

Book details

Format: Paperback / softback
Publisher: Pearson Education Limited
Imprint: Pearson Education Limited
Author: Thomas Wheelen || J. Hunger || Alan Hoffman || Charles Bamford, Pearson Education Limited, Pearson Education Limited
ISBN-13: 9781292227290
Publication date: 2017-11-28
Edition: 15th edition
Dimensions: 200 mm × 255 mm × 18 mm
Weight: 740 g
Country of origin: US

Paperback / softback

Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

door Thomas Wheelen || J. Hunger || Alan Hoffman || Charles Bamford

€ 44,10

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