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Este libro combina un fundamento en los conceptos clave de la psicología, sociología, y antropología con un alto enfoque práctico en las aplicaciones reales para el entorno de negocios de hoy. Incorpora la investigación más reciente y las prácticas de negocios actuales, incluida una amplia cobertura de la emoción en la toma de decisiones del consumidor.

Boekdetails

Formaat: Paperback / softback
Uitgever: Cengage Learning Editores S.A. de C.V.
Imprint: Cengage Learning Editores S.A. de C.V.
Auteur: Wayne Hoyer (University of Texas, Austin) || Deborah J. MacInnis (University of Southern California), Cengage Learning Editores S.A. de C.V., Cengage Learning Editores S.A. de C.V.
ISBN-13: 9786075199573
Verschijningsdatum: 2014-10-30
Editie: 6th edition
Afmetingen: 216 mm × 260 mm × 28 mm
Gewicht: 1260 g
Land van herkomst: MX

Paperback / softback

Comportamiento del Consumidor

door Wayne Hoyer (University of Texas, Austin) || Deborah J. MacInnis (University of Southern California)

€ 89,89

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