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Beschrijving
Competitor intelligence is vital for any successful company and this book looks at the best strategies for gaining and using information. It covers such skills as: data collection; creative information sources; designing briefs; interviewing techniques; and gauging competitive responses.
Competitor intelligence is vital for any successful company and this book looks at the best strategies for gaining and using information. It includes skills like: data collection; creative information sources; designing briefs; interviewing techniques; interpreting reports; estimating ratios; and gauging competitive responses. Using these techniques, the manager can design an effective marketing strategy for competitive advantage.
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