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About this product

For courses in global marketing.
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

Book details

Format
Paperback / softback
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Author
Alvin Burns || Ann Veeck, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292318042
Publication date
2019-11-18
Edition
9th edition
Dimensions
205 mm × 255 mm × 20 mm
Weight
902 g
Country of origin
US

Paperback / softback

Marketing Research, Global Edition

door Alvin Burns || Ann Veeck

€ 120,49
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