The refreshingly new and honest book for marketers who want to uncover the truth about the world of digital advertising. Written by the owners of YouTube specialist media buyer and targeting consultancy s.media, this new book unveils everything anyone ever needs to know about online marketing and why YouTube is the future.

YouTube experts s.media are shining a light on the changes to advertising and marketing, unveiling the truth behind outdated agency practices and revealing the top tricks to succeeding when it comes to advertising on today's advanced platform. This book gives a refreshingly honest account of the fast-changing advertising and media landscape. Taking a deep dive into why YouTube is THE best advertising platform right now, the book gives insights into how businesses and brands should be capitalising on the low-cost advertising opportunities available, with highly targeted YouTube ads right now.