This collection of essays introduces various ways in which instructors of Japanese language and culture in universities and colleges can generate, maintain, and increase students' interest in learning the Japanese language by using anime, manga, pop music, folktales, films, literary works, neighboring communities, tea ceremony, and calligraphy. The essays discuss various teaching experiences and projects of teachers and scholars in English-speaking countries such as the US, Australia, and New Zealand, and thus, the collection inevitably deals with the problem of low enrollment in foreign language courses. Explaining pedagogical theories and methods, this book will be a useful companion for teachers who are looking for specific Japanese cultural materials they should use and who want to learn how they should use various cultural aspects and products to enhance students' engagement in learning the language and culture in higher education.