"Breakthrough" aims to transform the theory and practice of leadership and organizational transformation in knowledge-based companies. Focusing on the advertising industry as archetypal of the information age, this text makes use of extensive research carried out at Saatchi and Saatchi.

Clive Gilson and Mike Pratt's long-term research into organization theory has revealed widespread cynicism and disenchantment in the workplace. Creative people have maximum mobility in the ideas economy. Organizations are dependent on them, not vice versa. To attract and retain the best is imperative, but to do so the organization must provide a setting which offers meaning, purpose and direction. Organizing for peak performance in such an environment requires a completely different mindset from the command and control hierarchy of the industrial era. "Breakthrough" aims to transform the theory and practice of leadership and organizational transformation in knowledge-based companies. Focusing on the advertising industry as archetypal of the information age, the authors carried out extensive initial research at Saatchi and Saatchi. They also carrried out related research at Procter and Gamble, Hewlett Packard and Visa International, among others, in order to develop a "Breakthrough" theory of inspirational leadership and organizational transformation for knowledge-based organizations.