The book explores the global IT industry's growth, impact, and evolution, demystifying its operations and motivations. It challenges readers to consider the industry's future and their role within it, offering insights and examples from industry professionals.

The book is easy to read, entertaining and informative. A useful, easy to read book, for people looking to move from working in the IT Services industry to working on the industry. As your role moves from providing the service to managing those that provide the service, this book challenges you think about where you want to guide those teams to - Maria DiGregorio, General Manager, Telstra Corporation Limited `The subject is very interesting and you use some great examples to illustrate your points - Morgan Hurwitz, Global IT Manager, Shell International`A one-of-a-kind book that demystifies a common industry for just about anyone in, outside or influenced by IT. An IT encyclopedia that is a must-have at least for its sheer wealth of trivia. For those people that feel they have lost time by being away from the industry on a sabbatical of any sort, this book can be the key to making a strong and confident comeback - Nivedita Chandrasekhar, Application and Architecture Developer, Credit Suisse ReadershipIn just a few decades since its birth, the global IT industry has grown to a trillion dollars. It continues to transform society and business, as perhaps no other industry, yet remains one of the least understood industries in the world. Behind the facade of geekiness and technophobia lies a set of organisations routinely given the power to fundamentally reshape many facets of our lives, and in the process create lucrative sources of financial rewards for those investing in it. This book explains what consultants and IT Services firms do. It examines the industry's surprisingly captivating history, and in doing so, explains why the industry does things the way it does and what motivates the different players within it. The book tries to answer some basic questions like:- Why do those fundamentally affected by this industry have such little idea about how it has managed to have such a hard-hitting impact globally?- How has this industry managed to reach the unique status it enjoys around the world today, with literally millions from all corners of the world aspiring to enter it?- What is it about this industry that has caused it to evolve so differently as compared to other fields?- Perhaps most importantly, where could it, and the rest of us, go next?