Lovas and Holloway explore those qualities that people find likable and trustworthy and show readers how to systematically improve how others perceive them. Why do people like you, or trust you? Why do they hire you, or follow you?

This book shows that it's all in your Likeability and Credibility qualities. Lovas and Holloway explore and expose these qualities, and show you how to systematically improve both. If you want to improve your results with people, you need to understand how those people perceive you. That's where Likeability and Credibility become vital to you. This is a must-read for every professional interested in achieving greater success!

Michael Lovas and Pam Holloway are authors of several popular programs and books including, "Face Values: How to read people and adjust your presentation to connect with them in less than three minutes!" Find more of their fascinating resources at: www.aboutpeople.com.