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Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Book details

Format
Paperback
Author
Donald Lehmann || Russell Winer || Russell S. Winer
ISBN-13
9780071263634
Publication date
01 februari 2008
Language
Engels
Edition
7

Paperback

Analysis for Marketing Planning

door Donald Lehmann || Russell Winer || Russell S. Winer

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