Ever since the A380 made its maiden flight in 2005, Airbus struggled to win orders for its super jumbo. In February 2019, it was announced that production was to end. Despite the super design of the world’s biggest airliner, Airbus had backed a white elephant. Not one order was placed by an American carrier and the A380 program was kept afloat by one customer: Emirates. The Dubai-based airline ordered almost half of all A380s. Why was the A380 such a commercial failure? A380: The Big White Jumbo provides the answers to these questions and compares the aircraft with its key rivals.