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For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Book details

Format
Paperback
Publisher
Pearson Education Limited
Author
Sandra E. Moriarty || Nancy Mitchell || William Wells, Pearson Education Limited
ISBN-13
9780273752929
Language
Engels
Edition
Global ed of 9th revised ed

Paperback

Advertising Principles & Practices

door Sandra E. Moriarty || Nancy Mitchell || William Wells

€ 18,00
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