Popular searches
Quick links
Trending now
Description
For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Recommended
Kentaro Miura
€ 44,10
Sarah J. Maas
€ 72,00
Takehiko Inoue
€ 22,50
J. R. R. Tolkien
€ 49,50
Brandon Sanderson
€ 29,70
George R. R. Martin
€ 59,40
Robert Kirkman || Cory Walker || Ryan Ottley
€ 56,70
Mark Douglas
€ 46,80
Brandon Sanderson
€ 34,20
J R R Tolkien
€ 160,20
Series & related
Claude Hopkins
Scientific Advertising
€ 18,00
David Ogilvy
Ogilvy on Advertising
€ 21,32
Scott Anthony || Oliver Green || Margaret Timmers || Nicky Balfour Penney || David Gentleman
Shell Art & Advertising
€ 58,23
Bob M. Fennis (Utrecht University, the Netherlands) || Wolfgang Stroebe (Utrecht University, the Netherlands)
The Psychology of Advertising
€ 69,31
Great Journals
Advertising Advertising
€ 18,00
Dennis Caton
Advertising Explained
€ 171,80
Dennis Caton
Advertising Explained
€ 71,93
Thomas Russell
Commercial Advertising
€ 211,23
Richard Nelson || Anthony Sykes
Outdoor Advertising
€ 71,93
Thomas Russell
Commercial Advertising
€ 71,93
