This book provides a unique look into Huawei’s consumer electronics business – in particular, the individuals (‘adventurers’) whose excellence and invention enabled Huawei to expand globally in such impressive terms. Founded in 1987 by a former engineer in China’s People’s Liberation Army (Ren Zhengfei), Huawei Technologies is the world’s largest telecoms equipment manufacturer and second only to Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary.

This book provides a unique look into Huawei’s consumer electronics business (ranging from mobile phones to laptops, tablets, cameras and other smart devices) – in particular, the individuals (‘adventurers’) whose excellence and invention enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary vision, dedication and perserverance required for companies to succeed in the highly competitive and uncertain world of consumer electronics. In all of this, the company’s mission is to make Huawei the first choice and most trusted smart device brand in the world.