Do you know your Cougar Hunters from your Shagging Grannies? Have you gone Dutch orseen too much? Are you seeking no strings or marriage and kids?UK internet dating is worth GBP300m and around GBP2bn globally. It's the ultimate expression of newtechnology and shameless marketing meeting the universal human need for love, affection andsex. But any singleton making their first foray into the online dating will soon discover it's a jungleout there.There are around 1400 dating websites and apps in the UK alone. Which sites should youchoose? How do you sign up? How do you create a profile? What are the dos and don'ts ofpersonal photos and text descriptions? And what about dating etiquette? Where should you goon a first date and who should pay? Should you sleep with someone before the third date?For the first time here is an internet dating guide that provides impartial advice for both men andwomen, from two experienced internet daters. Packed with practical, down-to-earth hints andtips, and hilarious anecdotes of dating disasters, this is both an essential handbook and a wrysideways glance at the UK's most popular new participation sport.