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Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.

Book details

Format
Paperback
Author
Adrian Palmer || Professor Adrian Palmer || Palmer, Adrian || Palmer
ISBN-13
9780077129514
Language
Engels
Edition
6th Revised edition

Paperback

Principles of Services Marketing

door Adrian Palmer || Professor Adrian Palmer || Palmer, Adrian || Palmer

€ 22,49
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