Popular searches
Quick links
Trending now
Description
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?
Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.
The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
Recommended
Kentaro Miura
€ 44,10
Sarah J. Maas
€ 72,00
Takehiko Inoue
€ 22,50
J. R. R. Tolkien
€ 49,50
Brandon Sanderson
€ 29,70
George R. R. Martin
€ 59,40
Robert Kirkman || Cory Walker || Ryan Ottley
€ 56,70
Mark Douglas
€ 46,80
Brandon Sanderson
€ 34,20
J R R Tolkien
€ 160,20
Series & related
Sarah Ballantyne
Paleo Principles: The Science Behind the Paleo Template, Step-by-Step Guides, Meal Plans, and 200 + Healthy & Delicious Recipes for Real Life
€ 44,10
Peter Atkins || Loretta Jones || Leroy Laverman
Chemical Principles
€ 102,96
A. Marshall
Principles of Economics
€ 56,11
Principles
The Principles and Practice of Harmonious Colouring in Oil, Water, and Photographic Colours, Especially As Applied to Photographs On Paper, Glass, and Silver-Plate. by an Artist-Photographer
€ 50,31
Principles
The Principles and Practice of Harmonious Colouring in Oil, Water, and Photographic Colours, Especially As Applied to Photographs On Paper, Glass, and Silver-Plate. by an Artist-Photographer
€ 50,49
Principles
Principles of Design in Architecture, a Series of Letters to a Friend
€ 56,09
Principles
The Principles and Practice of Harmonious Colouring in Oil, Water, and Photographic Colours, Especially as Applied to Photographs on Paper, Glass, and Silver-Plate. by an Artist-Photographer
€ 27,34
Principles
The Principles and Practice of Harmonious Colouring in Oil, Water, and Photographic Colours, Especially as Applied to Photographs on Paper, Glass, and Silver-Plate. by an Artist-Photographer
€ 27,34
Principles
Principles of Design in Architecture, a Series of Letters to a Friend
€ 0,00
Principles
The Principles and Practice of Harmonious Colouring in Oil, Water, and Photographic Colours, Especially as Applied to Photographs on Paper, Glass, and Silver-Plate. by an Artist-Photographer
€ 0,00
