Encourage your students to think like an industry professional.

This book is known for its accessible step-by-step structure, relating microeconomic theory to real-world practice, as well as its unique focus on modern theory. Backed by years of experience, the text equips students with the needed skills to think like a modern practitioner.

For courses in microeconomics.

Significantly revised and updated with new real-world examples, exercises, and applications, this edition remains the premiere microeconomics text to marry formal theory with robust, thoroughly analysed real-world problems.

Intended as an intermediate microeconomics text, Perloff introduces economic theory through a combination of calculus, algebra, and graphs. The text integrates estimated, real-world problems and applications, using a step-by-step approach to demonstrate how microeconomic theory can be applied to solve practical problems and policy issues. Compared to other similar texts, the author also places greater emphasis on using contemporary theories–such as game theory and contract theory–to analyse markets.