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Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

Book details

Format: Multiple-component retail product
Publisher: Pearson Education Limited
Imprint: Pearson Education Limited
Author: Michael Solomon || Greg Marshall || Elnora Stuart || Bradley Barnes || Vincent-Wayne Mitchell, Pearson Education Limited, Pearson Education Limited
ISBN-13: 9781292064871
Publication date: 2014-03-05
Edition: 2nd edition
Dimensions: 195 mm × 265 mm × 20 mm
Weight: 1259 g

Multiple-component retail product

Marketing with MyMarketingLab Pack

door Michael Solomon || Greg Marshall || Elnora Stuart || Bradley Barnes || Vincent-Wayne Mitchell

€ 35,99

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