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Suitable for undergraduate students studying marketing research. Marketing Research provides a step-by-step treatment of the major choices facing marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. 

A top author team offer a concise approach to analysing quantitative marketing research data in pracice.   

Book details

Format
Paperback / softback
Publisher
Pearson Education Limited
Imprint
Financial Times Prentice Hall
Author
Stephen Robbins, Financial Times Prentice Hall, Pearson Education Limited
ISBN-13
9780273703839
Publication date
2008-04-10
Dimensions
190 mm × 245 mm × 20 mm
Weight
680 g
Country of origin
GB

Paperback / softback

Marketing Research with SPSS

door Stephen Robbins

€ 60,29
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