Home/Products/Marketing ResearchAn Applied Orientation: Global Edition

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This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate and graduate marketing research courses. Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

Book details

Format
Paperback
Publisher
Pearson Education (Us)
Author
Manoj Malhotra || Naresh Malhotra || Dan Nunan || David F. Birks, Pearson Education (Us)
ISBN-13
9780136094234
Publication date
15 juli 2009
Language
Engels
Edition
6

Paperback

Marketing ResearchAn Applied Orientation: Global Edition

door Manoj Malhotra || Naresh Malhotra || Dan Nunan || David F. Birks

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