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About this product

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Book details

Format
Paperback / softback
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Author
Russ Winer || Ravi Dhar, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292023410
Publication date
2013-07-30
Pages
496
Edition
4th edition
Dimensions
215 mm × 280 mm × 20 mm
Weight
1073 g
Country of origin
US

Paperback / softback

Marketing Management: Pearson New International Edition

door Russ Winer || Ravi Dhar

€ 53,99
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