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Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Book details

Format
Paperback / softback
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Author
Lyndon Simkin (Coventry University, UK) || William Pride (Texas A&M University) || Ferrell (University of New Mexico) || Ferrell (Auburn University, USA) || Sally Dibb (Coventry University, UK), Cengage Learning EMEA, Cengage Learning EMEA
ISBN-13
9781473760271
Publication date
2019-01-29
Edition
8th edition
Dimensions
195 mm × 260 mm × 30 mm
Weight
1460 g
Country of origin
GB

Paperback / softback

Marketing Concepts & Strategies

door Lyndon Simkin (Coventry University, UK) || William Pride (Texas A&M University) || Ferrell (University of New Mexico) || Ferrell (Auburn University, USA) || Sally Dibb (Coventry University, UK)

€ 60,29
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