Popular searches
Quick links
Trending now
Description
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Recommended

Kentaro Miura
€ 44,10

Sarah J. Maas
€ 72,00

Takehiko Inoue
€ 22,50

J. R. R. Tolkien
€ 49,50

Brandon Sanderson
€ 29,70

George R. R. Martin
€ 59,40

Robert Kirkman || Cory Walker || Ryan Ottley
€ 56,70

Mark Douglas
€ 46,80

Brandon Sanderson
€ 34,20

J R R Tolkien
€ 160,20
Series & related