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About this product

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

 

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

 

The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

 

This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Book details

Format
Paperback / softback
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Author
Michael Solomon || Greg Marshall || Elnora Stuart || Bradley Barnes || Vincent-Wayne Mitchell, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292227191
Publication date
2019-07-15
Edition
3rd edition
Dimensions
196 mm × 264 mm × 25 mm
Weight
1180 g
Country of origin
US

Paperback / softback

Marketing: Real People, Real Decisions

door Michael Solomon || Greg Marshall || Elnora Stuart || Bradley Barnes || Vincent-Wayne Mitchell

€ 53,09
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