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The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Book details

Format
Paperback
Publisher
Pearson Education Limited
Author
Gary Armstrong || Philip Kotler || Ross Brennan || Michael Harker, Pearson Education Limited
ISBN-13
9781292017518
Publication date
06 augustus 2015
Language
Engels
Edition
3rd edition

Paperback

Marketing An IntroductionAn Introduction

door Gary Armstrong || Philip Kotler || Ross Brennan || Michael Harker

€ 26,99
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