Home/Products/Services Marketing: Integrating Customer Focus Across the Firm

Description

About this product

Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.  The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.  The longer cases have been removed from the 7e. View Table of Contents and Features below for more information. 

Book details

Format
Paperback / softback
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education
Author
Valarie Zeithaml || Mary Jo Bitner || Dwayne Gremler, McGraw-Hill Education, McGraw-Hill Education
ISBN-13
9781260083521
Publication date
2017-07-08
Edition
7th edition
Dimensions
203 mm × 254 mm × 20 mm
Weight
951 g

Paperback / softback

Services Marketing: Integrating Customer Focus Across the Firm

door Valarie Zeithaml || Mary Jo Bitner || Dwayne Gremler

€ 53,99
In stockOrdered before 2pm, shipped the same business day
Free shipping30 days reflection period
1

Free shipping

from €20

30-day returns

zonder gedoe

Secure payment

iDEAL · Klarna

Thuiswinkel Waarborg

Why you'll love it

  • Premium quality, carefully selected
  • Fast delivery, tomorrow at your door
  • Easy returns within 30 days
  • Secure payment

MYBOEKEN

  • General Terms and Conditions
  • Company information
  • Over Myboeken
  • Quality mark
  • Customer service
  • Contact us
  • Privacy
  • Guide
  • Track Order

INFORMATIE

  • Orders
  • Deliver
  • Pay
  • Return
  • FAQ
  • Warranty & Complaints
  • Business orders
  • Reading Guides

CONTACT

Effect 4, 6921 RV Duiven
026-2074646
10:00 – 16:00
[email protected]
0638045945

NEWSLETTER

Receive the best offers and tips

PAYMENT

Bancontact
Direct bank
iDEAL
Klarna
PayPal
SOFORT
Visa

FOLLOW US

Comic Books & MangaArt & PhotographyChildren's booksStudy & ScienceLifestyleOther
Thuiswinkel Waarborg
myboeken.nl

Myboeken is the online bookstore for carefully selected books. Fast delivery in the Netherlands & Europe.

PrivacyTerms & Conditions
© 2026 MYBOEKEN
myboeken.nl
BestsellersQuotationDeals
0
CategoriesBestsellersQuotationDeals

Popular searches

Berserk Deluxe Volume 1

Berserk Deluxe Volume 1

9781506711980

Throne of Glass Box Set (Paperback): The complete series in paperback from the author of ACOTAR

Throne of Glass Box Set (Paperback): The complete series in paperback from the author of ACOTAR

9781526650535

The Hobbit and The Lord of the Rings: Deluxe Pocket Boxed Set: An Epic Fantasy Boxed Set of Tolkien's Quintessential Work

The Hobbit and The Lord of the Rings: Deluxe Pocket Boxed Set: An Epic Fantasy Boxed Set of Tolkien's Quintessential Work

9780544445789

Quick links

New releasesTrending on tiktokGift ideas

Trending now

How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer

How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer

Newey, Adrian

The Science of Animals: Inside their Secret World

The Science of Animals: Inside their Secret World

DK || Chris Packham

The Rolling Stones All the Songs Expanded Edition: The Story Behind Every Track

The Rolling Stones All the Songs Expanded Edition: The Story Behind Every Track

Jean-Michel Guesdon || Philippe Margotin

Ride: Cycle the World

Ride: Cycle the World

DK Travel

0
Home
0
Cart

Recommended

You might also like

View more
Murdoku: 80 Murder Mystery Logic Puzzles: Volume 1

M. Garand

Murdoku: 80 Murder Mystery Logic Puzzles: Volume 1

€ 20,70

How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer

Newey, Adrian

How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer

€ 28,80

Chanel: Collections and Creations

Danièle Bott

Chanel: Collections and Creations

€ 32,40

Japan: The Cookbook (Cucina)

Hachisu, Nancy Singleton

Japan: The Cookbook (Cucina)

€ 40,50

The World Atlas of Coffee: 2nd edition (old edition)

James Hoffmann

The World Atlas of Coffee: 2nd edition (old edition)

€ 25,20

National Geographic Stunning Photographs

Annie Griffiths

National Geographic Stunning Photographs

€ 30,60

The Rolling Stones All the Songs Expanded Edition: The Story Behind Every Track

Jean-Michel Guesdon || Philippe Margotin

The Rolling Stones All the Songs Expanded Edition: The Story Behind Every Track

€ 37,80

Collins World Atlas: Complete Edition

Collins Maps

Collins World Atlas: Complete Edition

€ 34,20

Louis Vuitton: A Perfume Atlas

Jacques Cavallier-Belletrud || Lionel Paillès || Aurore de la Morinerie

Louis Vuitton: A Perfume Atlas

€ 130,50

Queen of Shadows: From the # 1 Sunday Times best-selling author of A Court of Thorns and Roses

Sarah J. Maas

Queen of Shadows: From the # 1 Sunday Times best-selling author of A Court of Thorns and Roses

€ 18,00

Series & related

More about Services

View more
Good Services: How to Design Services That Work

Louise Downe

Good Services: How to Design Services That Work

€ 24,07

Services

Mass ) Arlington Street Church (Boston

Services

€ 29,51

Services

Mass ) Arlington Street Church (Boston

Services

€ 48,65

General Services Administration: Contract Guard Services

United States Government Accountability

General Services Administration: Contract Guard Services

€ 29,23

Hierarchical Services: Eastern Services for the Bishop

Michael Mar Melchizedek

Hierarchical Services: Eastern Services for the Bishop

€ 33,43

Multimedia Services in Intelligent Environments: Recommendation Services

George A. Tsihrintzis || Maria Virvou || Lakhmi C. Jain

Multimedia Services in Intelligent Environments: Recommendation Services

€ 142,68

Multimedia Services in Intelligent Environments: Recommendation Services

George A. Tsihrintzis || Maria Virvou || Lakhmi C. Jain

Multimedia Services in Intelligent Environments: Recommendation Services

€ 142,68

Com & .Net Component Services: Mastering COM+ Services

Juval Lowy

Com & .Net Component Services: Mastering COM+ Services

€ 69,77

Smart Services Summit: Smart Services Creating Sustainability

Jürg Meierhofer || Shaun West || Thierry Buecheler

Smart Services Summit: Smart Services Creating Sustainability

€ 321,93

Smart Services Summit: Smart Services Creating Sustainability

Jürg Meierhofer || Shaun West || Thierry Buecheler

Smart Services Summit: Smart Services Creating Sustainability

€ 290,69