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This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

Book details

Format
Paperback
Author
Stanley Baran || Baran Stanley
ISBN-13
9780071317153
Publication date
01 februari 2011
Language
Engels
Edition
7th International edition

Paperback

Introduction to Mass Communication Media Literacy and Culture

door Stanley Baran || Baran Stanley

€ 18,00
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